What information would I hope to receive from a candidate’s website?
This is a very interesting question to me, since I have yet to see what one looks like. I’ve always managed some excuse to not visit these candidate’s websites; the biggest excuse I’ve used was predicting that I wouldn’t get much more than a huge dose of partisan support for whoever the site represented. But despite this rather cynical hypothesis in mind, I’m really starting to think – literally, for the first time – what would I want one of these sites to represent?
My first thoughts are: I want, front and center, a complete outline – in detail – of the candidates’ plans. I want a user-friendly button bar, with links to Gay Marriage, The Economy, Social Security, IRAQ… I want everything organized. I’d love to see some sort of campaign trail mapping, showing where the candidate went, and see streamlined speeches, with the text of the speeches available as well. I’d like to see comparisons to other candidates, and many other multipartisan things of this nature.
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I almost feel as if I should re-emphasize that my earlier statements were before I looked at the website. The very first things that I saw when we opened up these campaign websites as a class were the site attributes that I had been hoping for, and had described earlier in my blog! Seems I shouldn’t have cynically written off the possibility for these websites to be very informative campaign sources.
Surf through the site and jot down your general impressions.
I chose to surf through McCain’s website. I thought it was funny, how before you even get into the website, he asks for donations for his campaign. I wonder if this is standard… I did find that a whole list of issues was actually present, under the title bars, while front and center (thank god) was a set of informative links on McCain’s plan for the economy. However, I think that a number of issues really important to me are missing. Also, the way that about half of these “issues” categories are phrased spell a bit of bias to me. Even so, I have to say that I’m happy to have found at least some of the stuff I was looking for, just by browsing around at first glance.
Are you able to find the information you were looking for? How does the candidate present him/herself? How does the candidate use Web 2.0 approaches (e.g. community-generated content, RSS feeds). Comment on this analysis of candidates’ use of YouTube as a campaign medium.
After the initial discovery of the issues section, I continued finding the things I’d been hoping for. The tracking of the campaign trail was interesting. It was a link with shifting photos that showed a picture a day of McCain during his campaign. Although that part wasn’t too fruitful, the section covering speeches was. There was a day-by-day archive of McCain’s speeches available, as well as separate sections of video and audio. Also present was an archive of McCain’s comments in the news, in case anyone was interested. McCain presents himself as extremely experienced and successful. He has a strong repertoire of past leadership, which he lays out first and foremost in his “About McCain” section. As for his use of web 2.0, he has a blog for his supporters, and a McCainSpace page. This page was more interesting. Besides just being able to comment and communicate in classic web 2.0 fashion, this page was designed to “connect… McCain supporters.” It invites supporters to “be a part of ouur team [to] be able to connect with other supporters to build our network of grassroots activists…” This was a bit more than I had expected.
Next (in the spirit of the recent NY Times article), compare the website you have examined to that of a second candidate of your choosing. How do the two sites compare in style? content? How important is the webpage as a representation of a candidate?
I compared Obama’s site to McCain’s, and right off the bat, I feel more welcome at Obama’s site. Instead of a picture depicting strength, Obama is shown – happy and smiling – with his family, making a promise of change. He asks for your email and zip code, instead of money, on the introductory page. The first thing that hit my eyes on Obama’s page was an interactive set of possible links: “Make a difference, make calls, find events, register to vote, volunteer.” I’m kind of disappointed that I didn’t get a full spread of answers to the economic crisis, like McCain offered.
However, the issues bar – although in much the same format as McCain’s – touched on many more issues, including ones that I had been missing before. Civil Rights was at the top, and Disabilities and other such categories were included; these issues seemed to speak to the more humanitarian focus of Obama. He even had a whole other bar dedicated to issues for certain kinds of people. McCain’s content, however, was much more down-to-business in it’s presentation and style.
Although I didn’t see nearly as many examples of campaign content (which was very disappointing), Obama’s web 2.0 content was definitely way past that of McCain’s. He had a blog for every state, and within the blog page were links to sites like Digg and Del.icio.us. I think that the website is a very important representation of the candidate, like an extension of their projected selves. This was very obvious, considering the way that both candidates approached their layouts, connectivity, and foci within their websites. McCain’s site: always straightforward, and very much like a resume, which is exactly how he is trying to sell himself in the current election. Obama’s site is the same: given his rhetoric on change and equality, his focus on the people’s actions (lots of opportunities to get involved, or get connected via web 2.0) as well as a multitude of issues concerning the underrepresented worked well to underscore his particular campaign and rhetoric. However, just like McCain and Clinton keep pointing out, Obama’s lack of experience shows. His site seems more like a place for open dialogue about what a president should do, but doesn’t show the heft of leadership and experience that McCain’s loaded site (and rhetoric) readily displays.
According to recent survey, fewer than 8% of respondents had visited a candidate website. However, the internet is an increasingly important source of information people use to make electoral decisions. Given this information, what role do campaign website play in this election?
I think that this positions the campaign website as a powerful image tool. Although a candidate can’t always control the way a debate turns out during their campaigns, or control the way other media portrays their stances or comments about issues, a candidate can always control their image on their webpage. I think that, considering the increase in legitimacy of internet personas, this tool will eventually (if not already) be considered indespensible.